See a version of this ad by Coca-Cola Mexico, that has now been removed by the corporate wonder but is available on You-Tube. Advertisment shows a happy group of young white people arriving like the conquistadors to a Mixe village in Oaxaca called Totontepec, and introducing them to the wonders of Coca-Cola. Ad was taken down by Coco-Cola Mexico after indigineous groups objected heartily. It is outrageous. It is still available on youtube.
Gopal